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Craft Lab s.r.o.
Vlkova 532/8
130 00 Praha

IČO: 09397451
DIČ: CZ09397451

Sentien Audio

PRODUCTION PHOTOGRAPHY CONCEPT

Sentien Audio is an innovative open-ear headset that connects you to your tech in a brand new way. Hardware and software combine to seamlessly merge offline and online reality. We felt this piece of pioneering technology deserved a secret agent themed campaign.
Mission Objectives
Build awareness
of the Sentien Audio
product.
Build Premium brand
equity of Sentien
through excusivity
& innovation.
Raise funds
for Sentien’s
crowdfunding.

and how did we do it?

We wanted to showcase the products individual characteristics and features, such as the high quality audio, the fact it was designed to be worn all day without taking it off, and the aspect of privacy (no-one can hear the sound but the wearer).

Sentien Audio agent craft lab
Developing the agent

We set out to deliver a high quality, secret agent themed commercial. We felt that presenting the information this way would not only be be entertaining and informative, but would help us establish the premium brand equity of Sentien in the mind of our demographic.

Say hello to your new

Superpower

Sentien Audio Kickstarter Preorder Campaign
Sentien Audio Kickstarter Preorder Campaign
Sentien Audio Kickstarter Preorder Campaign
Sentien Audio Kickstarter Preorder Campaign
Sentien Audio Kickstarter Preorder Campaign
Kickstarter Content

Sentien Audio set out to generate $10,000 for their kickstarter campaign. We created digital assets, both from a photoshoot, and also from assets collected during the production of the commercial.

Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab
Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab

We also created various assets for Sentien’s crowdfunding feeds, such as a roadmap, animations, diagrams and infographics.

Sentien Audio Social Media graphics preorder customise funded kickstarter craft lab timeline
Sentien’s goal?
Crowdfund
$
1000
on Kickstarter
But with a little help from us…
Sentien were able to raise
$
1000
across two crowdfunding platforms
Not only that, they doubled their
crowdfunding goal in less than 24 hours.
The campaign was featured in Forbes Magazine for most successful start-up campaigns.

That's what we call nailing it.

Their campaign video does it all… It was quite unlikely for this campaign to not cross the success level it did.

– Forbes Magazine
We invited strangers to try the product,
without disclosing any details.

Sentence or short paragraph about the results and how they were used
to build the Kickstarter and social media campaign.

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Total impressions
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Website visits
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Ad view frequency

"Craft Lab's creative ideas, intense work ethic, international experience, and can-do attitude is exactly what we needed."

Imrich Valach

CEO, Sentien

Catchy line

Like what you see?
Check out some of our other projects, or if you’re interested, contact us today. Let’s get started working together.

Next up

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Hot versus cold. Check out the campaign we created for the collaboration between four iconic brands.