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Craft Lab s.r.o.
Vlkova 532/8
130 00 Praha

IČO: 09397451
DIČ: CZ09397451

Magnum
Gold Billionaire

PRODUCTION    INFLUENCER CAMPAIGN

For the release of the new “Magnum Gold Billionaire”, we worked with Czech Popstar Monika Bagárová to create an online campaign with key visuals, video advertisments of 15 seconds, and a tie-in collaborative music video of 3 minutes.

Product:
Magnum Gold
Billionaire
Objective:
Reach
& clicks
Audience:
35+ fashionistas
& gossip

Our goals were to introduce Magnum Gold Billionaire to the public, while also increasing top of mind Magnum brand awareness. We decided to create a music video for Monika to utilise the fact that she was a pop star of great renown in the Czech Republic.

Monika Bagárová

Vášeň

Official music video

Building Awareness

The key visuals for the campaign we created using photographs taken during the production of the videos.

0 m+
Unique
users
0 k+
Organic views on YouTube

Magnum's Newcomer

The single and the music video were released a month before the launch of the main phase of the campaign to secure organic reach and prepare ground for the introduction of the main campaign video. With this campaign we have also piloted Tik Tok as a marketing communication channel for Magnum CZ. The Double Caramel Gold Billionaire became the most successful new Magnum product in the Czech Republic ever.
Magnum gold billionaire monika bagarovacraft lab
0 k+
Reach on TikTok
0 m+
Users in target audience

Magnum's Newcomer

The single and the music video were released a month before the launch of the main phase of the campaign to secure organic reach and prepare ground for the introduction of the main campaign video. With this campaign we have also piloted Tik Tok as a marketing communication channel for Magnum CZ. The Double Caramel Gold Billionaire became the most successful new Magnum product in the Czech Republic ever.
0 m+
Unique
users
0 k+
Reach on
TikTok
0 k+
Organic views
on YouTube
0 m+
Users in target
audience
Magnum gold billionaire monika bagarovacraft lab

Monika Bagárová x Magnum

Campaign

20 second commercial

Behind
the scenes

We shot and created a music video for Monika’s song “VÁŠEŇ”, along with a 15 second digital commercial for the product over 2 days.

The concept involved familiarising the song, and by extension the product, to consumers before the official online campaign was rolled out.

Catchy line

Like what you see?

Check out some of our other projects, or if you’re interested, contact us today. Let’s get started working together.

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